Privacy Policy

SLICK.SEXY takes privacy & security seriously. When you use this website, different types of data are collected for different reasons. Here we explain what data is collected,  how that data is stored & used, and your rights under the General Data Protection Regulation.

Who We Are

Our company name is SMARTSEXLUBE LLC.

The address of this website is

This website was formerly hosted at

Questions about privacy, security, and data collection can be submitted via our Contact form or by emailing us directly at

The party responsible for processing data on this site is Lisa Burton.

Which Data Is Collected

And Why

When you use the SLICK.SEXY website, different types of data are collected for different reasons.

Some is data you provide – for example, when you leave a comment or use the contact form.

Some data is collected automatically by us & by 3rd parties to help us secure this site. This data is used for things like blocking spam, moderating comments, and preventing unwanted logins.

Some data is collected automatically by us & by 3rd parties to help us improve this site. This data shows us things like what URL a visitor is referred by, what pages they view, which links they click, and what keywords are searched.

Some data is collected by 3rd parties we use to deliver content – YouTube and Facebook are examples.

Some of the data collected is considered ‘personally identifiable’. On this site, personally identifiable data are your name, email address, and IP address.

Some data is not personally identifiable. This is generally technical info about your browser, operating system, and which pages are viewed.

How Data is Secured

SLICK.SEXY is powered by WordPress and served on Flywheel. A combination of WordPress & Flywheel features, along with standard Internet protocols & additional measures we’ve implemented help keep this site & your data secure.

As a policy, we only collect the data we need to respond to inquiries, to keep this site secure, and to deliver content. We do not collect or aggregate data in any way that’s meant to personally identify individual site visitors. We do not sell or share any personal information – such as your email address – with 3rd parties.

We treat all data as confidential and access to data is strictly limited. We do not allow site visitors to register or have user accounts. We actively monitor for and prevent unwanted logins using a combination of tools.

WordPress core software is inherently secure and audited regularly by hundreds of developers. A big part of securing this site is ensuring our installation of WordPress is routinely updated.

Many of this site’s features are built using plugins that extend WordPress core. We only use plugins that are known to be performant, secure, and actively maintained.

Flywheel & this site are fully encrypted – meaning data is secure both in transit and while at rest (in storage).

Flywheel provides several layers of security at the server level. This site is actively monitored for and protected from things like malware, spam bots, and unauthorized logins.

More information about security on Flywheel is available here:

Google Services

SLICK.SEXY uses Google Analytics, Google reCaptcha, and Google Fonts. These services are provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043,

The Google privacy policy is available here:

The Google terms of service is available here:

Google Analytics

SLICK.SEXY uses Google Analytics to understand how visitors arrive at and interact with this site.

Google Analytics uses ‘cookies’ – small text files that are stored on your computer. Data generated by the cookie is usually sent to a Google server in the USA and stored there.

Every major web browser provides ways to manage & block cookies and you can learn more here:

Alternatively you can stop Google Analytics tracking across all sites – including this one – by installing the Google Analytics Opt-Out Browser Addon available here:

Alternatively, you can opt-out of Google Analytics for this site only by clicking this link:
Click here to opt-out of Google Analytics

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. SLICK.SEXY has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

Google reCaptcha

SLICK.SEXY uses ‘Google reCaptcha’ to protect this site from automated attacks through our comment, contact, and subscription forms.

To do this, Google reCaptcha begins its analysis as soon as a visitor enters this site. Google reCaptcha analyzes information such as IP address, how long a visitor has been on the site, and mouse movements to help identify abusive behavior. As part of this service, data is forwarded to Google.

This analysis happens in the background and you may not be aware it’s happening – though there is a disclaimer in the site footer which is visible on all pages.

Data processing is based on Art. 6 (1) (f) DSGVO. SLICK.SEXY has a legitimate interest in protecting this site from abusive automated crawling and spam.

Google Fonts

SLICK.SEXY uses ‘Google Fonts’ to create a uniform and attractive website.

When you visit a page on this site, your web browser checks if you already have the fonts we use installed on your computer or stored in your browser’s cache. If so, those fonts are used. If not, the font files are downloaded and stored in your browser’s cache. This helps pages display quickly and correctly. For this to happen, your browser establishes a direct connection to Google servers. In this way, Google becomes aware that a page on this site was accessed via your IP address.

Not all browsers support web fonts and there are options for preventing web fonts from loading. In these cases, a standard font installed on your computer is used and no connection to Google is made.

The Google Fonts API is designed to limit the collection, storage, and use of end-user data to what is needed to serve fonts efficiently. Use of Google Fonts is unauthenticated. No cookies are sent by website visitors to the Google Fonts API. Requests to the Google Fonts API are made to resource-specific domains, such as or

The use of Google Fonts is based on Art. 6 (1) (f) DSGVO. SLICK.SEXY has a legitimate interest in the uniform and attractive presentation of this site.

More information about the Google Font API and privacy is available here:


SLICK.SEXY is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

When you click an Amazon link, we may earn a small advertising fee to help offset the cost of maintaining this site. This affiliation does not impact our decision to review a product or the review itself.

My Favorites

Site visitors have the option of saving lubricant reviews to a list of ‘My Favorites’. Because SLICK.SEXY doesn’t allow user accounts, favorite reviews are saved as cookies on your computer – compared to saving favorites as user data on this site.

You can clear individual reviews or your entire list from the My Favorites page. Alternatively, you can clear all favorites using the button below.

Embedded Content

SLICK.SEXY uses embedded content from several popular platforms. Embedded content behaves the same way as it does on its native platform. Each of these platforms is governed by their own terms of service and privacy policies.

These services do collect data about you – for example, if you watch an embedded video, YouTube will check if you are signed in to apply your preferences and deliver advertising.


We display content from our Facebook page. No cookies are used. Your IP address is not sent to Facebook servers until you have consented.

The Facebook data policy is available here:

The Facebook terms of service is available here:


We use the Twitter API to display tweets. Your IP address is not sent to Twitter servers until you have consented.

The Twitter privacy policy is available here:

The Twitter terms of service is available here:


We use embedded YouTube videos. No cookies are installed. Your IP address is not sent to YouTube servers until you have consented.

The YouTube community policies are available here:

The YouTube terms of service is available here:

Contact Form

When you use this site’s contact form, you are providing us with personally identifiable information – specifically your name & email address.

When you submit the contact form, your information is stored on this site and forwarded to Google – our email provider. Your data is encrypted and secured both during transit and once we receive it.

Administrative access for this site and the services we use is strictly limited – we are a small team and only a small number of people have the ability to read and reply to your contact.

We retain all contact form submissions indefinitely. We will never sell or share your submissions with 3rd parties. We will never use the email address you provide on the contact form to solicit you in any way.

Subscribe & Win

Each month SLICK.SEXY thanks site visitors by giving away full-sized bottles of the lubricants we recommend. Subscribers are also sent occasional site updates with our latest reviews, offers, and blog posts.

When you use the Subscribe & Win form, you are providing personally identifiable information – specifically your name and email address.

When you subscribe, your entry is stored on this site temporarily and then processed using the Mail Chimp API. This helps protect against lost submissions due to system glitches.

Subscribing is a two-step process – after you have submitted your entry, you will receive a confirmation email with a verification link that must be clicked to complete your subscription. We know it’s a pain, but this helps ensure we’re only contacting people who want to hear from us.

If you complete your subscription by clicking the verification link, your name and email address are added to our Mail Chimp list stored on Mail Chimp servers.

All Subscribe & Win emails are directly from SLICK.SEXY via Mail Chimp – we do not sell or share your personal information with 3rd parties. Access to your information is strictly limited to a very small number of people and we won’t blow up your inbox with emails you don’t need.

If you want to unsubscribe from updates and withdraw from the giveaway, you can use the hassle-free unsubscribe link included in all of our emails. Alternatively you can unsubscribe by using this form.

You can learn more about how Mail Chimp keeps our subscribers’ data secure here:


When you leave a comment on this site, we collect your screen name, email address, IP address, and browser user agent string to help spam detection.

We retain all comments and related metadata indefinitely. This helps us automatically approve comments instead of holding them for moderation.

When you leave a comment, an anonymized string created from your email address (also called a hash) is provided to the Gravatar service to see if you are using it. If so, your Gravatar picture will be used and visible to the public in the context of your comment.

The Gravatar service privacy policy is available here:

When you leave a comment on this site you can opt-in to saving your screen name and email address in cookies. These cookies are for your convenience – they automatically fill in your details each time you comment. These cookies last for one year.

Request Your Data

You have the right to know what data we store about you and to receive a free copy in electronic format.

Your information is associated with your email address. If you’ve used more than one address on this site, please submit a separate request for each.

Request to be Forgotten

You have the right to be forgotten and to have your data erased (except information we are required by law to keep, which on this site is nothing).

Your information is associated with your email address. If you’ve used more than one address on this site, please submit a separate request for each.